Friday, July 23, 2010

The Young and the Connected

RKCR/Y&R is launching a series of idents for LG on Channel 4 and E4 and judging by this video they're going to be funnier than most of the shows they'll be top and tailing. 

From the spoof press release...

“In the spring of 2010 filming began on a brand new US network day-time soap opera: The Young and the Connected.

Partner-funded by LG Electronics, renowned for its market leading smart phones, ‘The Young and the Connected’ was trailed as being the first ever US day-time series to be based on the realities of how young people really live their lives today.

Storylines were to focus on the real source of drama behind the way young people lead their lives in our modern connected world: mobile social networking.

The series had all of the ingredients needed to be a ratings winner - beautiful people, drama, revenge and skimpy swimwear. 

However, two days after filming began, without any reason being given, the network pulled the plug on the production, leaving only a fraction of the series footage in the can.

Following speedy media negotiations and considerable re-editing the footage then became the backbone of LG’s existing sponsorship deal with Channel 4 in the UK.”

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