Six Weeks

Paul McCrudden has calculated all of the time he spends with brands and has started to invoice them for his time.

And the best bit is, they've started paying up.

"For the six weeks from mid-June to end-July 2009, I recorded all the time and money I spent as a consumer. And, having invoiced over 50 companies, I'm now waiting for them to pay me for this time I've spent with their brand."

Frikkin' sweet.