Save Your Sensible

I like this new Spring Valley campaign Save Your Sensible by GP Y&R in Melbourne. The site has you looking after (or abusing) your personal 'sensible' in a stripped down tamagotchi stylee, and you can upload it to Facebook for others to mess around with.

I like the fact that even though the whole campaign has a warm and endearing feel about it, you can still pick up your 'sensible' by the scruff of the neck and smack it in the face.

Click the image for the site. TV ads are here...