The American edition of Esquire magazine is to trial a digital front cover in September.
A specially developed screen and battery will be inserted into the front cover of 100,000 copies of Esquire flashing the headline 'Welcome to the 21st Century.'
The screen will also be used in the inside front cover to carry an advertisement for Ford, which is sponsoring the project.
Apparently, if the ad crashes you have to close the magazine and open it again*.
Read The New York Times' article here.
*I made that bit up.
Cheers Andy.
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