The website to accompany Cadbury's Glass and a Half Full Productions campaign.
I'm posting this not because I think it's kick-arse, but because it feels so average. It looks good with its fancy 3D nav system but content-wise it's cack.
Admittedly, the bar has been set rather high by Fallon, but I would have thought that's exactly why a lot more should have been thrown at the website creatively. Especially as the online community contributed so much towards the popularity of the Gorilla ad. Just go to YouTube and type in Cadbury Gorilla Remix for a start.
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